Retail - Case Study

Tuckleys Fast Food Ltd
1998 - Present

Tuckley's supplies ready made meals, sweets, ice cream and frozen food to pubs and catering outlets across the Midlands, email: tuckleysfastfood@btinternet.com. The business has an annual turnover of £5 million, and employs around 30 staff at its headquarters in Northampton.

The company first came to WeatherNet in 1998. Tuckleys managing director, Rosemary Tuckley explains.

"We had always been aware that our sales were influenced by the weather, but wanted to know more. WeatherNet helped us to identify what conditions led to an upsurge in demand for our various product lines."

The analysis threw up some interesting results. At a certain temperature, sales of kebabs and taco's would suddenly take off, at the expense of curries and hot dogs.

Tuckelys have used this new found knowledge to good effect. Rosemary Tuckley continues:

"We have used the information in conjunction with weather forecasts from WeatherNet to help us to buy in the right foods at the right time, and make sure that we always have enough stock to meet demand. We have also been able to increase sales, by encouraging our pub clients to offer and promote meals that we knew would prove popular during particular spells of weather.

The information supplied by WeatherNet has proved to be accurate, easy to understand and has been provided at very reasonable cost."

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