Retail

The performance of 70% of all retail business is directly influenced by the weather. A better knowledge of how the weather affects demand for your products, commodity or service, can help you to trade more efficiently throughout the year.

Comparing past sales figures with historic weather data can identify thresholds for temperature, sunshine and rainfall where sales of different product lines suddenly take off or decline. The results not only give an idea as to how the weather has affected past performance, but can be used in conjunction with forecasts to predict likely demand days or weeks in advance.

This gives time for the right products to be made available, and in sufficient quantity to maximise sales. Surplus stock can be kept to a minimum, and marketing and advertising campaigns targeted.

WeatherNet can help you to use the weather to your advantage, and make your business more profitable.

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